Social media is everywhere in every way. While many use it for the social aspect of life, it also has the potential for huge returns when used for your profession. REALTORS® especially should be using social media to their advantage to grow their business. As a REALTOR®, you are your business. Ultimately, the life you project online is your brand and you want people to recognize you, connect with you, and want to work with you.
Getting started on your social media strategy as a REALTOR® can seem overwhelming and time consuming, but we’ve learned it doesn’t have to be this way.
This week in our office, we had the privilege of having Brooke Volkert of All American Title Company come in to discuss best practices for getting your social media going as REALTOR®. Here are some helpful hints and tips to get your social media game off the ground!
Where to Post
The number of platforms these days can feel overwhelming, from Twitter, to Facebook, to Instagram, to LinkedIn and everything in-between, it can be hard to identify the best places to invest your time right off the bat. To narrow down your platforms, we suggest that you…
1. Post where your audience is
Ultimately you want to think about who you are trying to reach and what platforms they will be using. As a REALTOR® you will most likely be targeting buyer and seller leads. If you think about what platforms people use to search for homes or things related to homes (like home trends and DIY projects) you will want to spend time on those platforms. Good examples of these types of platforms would be Pinterest, Instagram, and Facebook because these are media rich sites, meaning they highlight photo and video over text.
2. Post where you’re familiar
If you are trying to get something up and running in terms of social media for your business, a good practice is to start with platforms you are already on for personal use. By using platforms you are already on, you will be able to jump in being engaging and active because there won’t be a learning curve for those sites. If you are not familiar with a platform, it doesn’t necessarily mean you shouldn’t use it. You should become familiar with the algorithms, post scheduling features, post analytics, and basic functions or purposes of the site before you try to use it. Use platforms that feel right to you.
3. Don’t overextend yourself
We’d say that three platforms would be a great starting point to operate as a REALTOR®. You do not want to commit to too many platforms as it will just feel too overwhelming when it comes to content and engagement on each site. Aim for a mix of socials like LinkedIn, Facebook, and Instagram to offer well-rounded content to your audience through several different avenues.
What to post
Maybe even more overwhelming to think about than where to post would be what to post. Do you post selfies? Do you post family? Do you stick solely to real estate topics? Ultimately, the choice is up to each individual, but as you try different types of content monitor the engagement you get from each kind to decipher what kind of content performs the best with your audience. Here are some general tips we’d suggest you try out.
1. Don’t be afraid of trial and error
Finding the right content for you and your audience will most likely be achieved through trial and error and it can change all the time. As you post content, you will just want to be aware of the engagement you get from it. Don’t be afraid to put yourself out there on your business page because, ultimately, people want that personal connection. Either way, give your ideas a chance and monitor how your posts perform.
2. Find the perfect mix
Mixing up your content between your business and more personal content can be beneficial for your real estate career. By providing insightful tips into the real estate industry to your following, you are showcasing your value to them as a REALTOR®. By adding in pieces of your personality and self, you are giving your followers someone to relate to and get comfortable with. These two sides to your content will help you to build foundations of trust, honesty, and comfortability with your audience.
3. Make sure your content is YOU
People that follow and interact with you on social media want to engage with YOU. Make sure you are putting yourself out there and sharing what interests and inspires you to make those connections that are out there waiting. If your posts are inconsistent with your interests, people will be able to see through that façade. Social media is all about building relationships, so stick to what you know and who you are, just like you would in your day to day relationships.
When to post
Now not only should you contemplate where and what to post, but when as well. Do not worry, posting everyday is not necessary and you don’t have to be free right at the second you need to post. When is comes to when you should post, follow these guidelines.
1. Plan your posts ahead of time
Planning what you will post and when will help alleviate some of the pressure that comes with creating content and will free up time spent day to day on your social media. Once you have an idea of the mix of content you want to post, sit down and plan out the content (media and copy) you will use for the nest week or two. Then you can use social media scheduling tools like Hootsuite, Later, or RecurPost to schedule out your content so it will automatically post on the day and time you set.
2. Be consistent
Once you create a schedule of posting you will want to try to be consistent with it to build senses of credibility, reliability, and routine. Eventually your audience will look for that market update you post every Monday or when they want to know what the update was last week, they know they can find it on your page because that’s what they expect from you. Now you have become a regular resource to them.
3. Do your research, but also find what works for you specifically
Just like with what to post, when to post can come through trial and error. There are sites and tools out there that could provide you with some insights into when people are online, but ultimately you just have to try different times and days out to see what works best for your specific audience. A good starting point would be to think about when you are on your socials for personal use and post then.
Resource provided by sproutsocial, April 13th, 2021
Ultimately, social media usage is in the hands of each individual. It can seem overwhelming, but you can learn from people you already follow and engage with online. Take it day by day and use your resources, like us at Greater Midwest Realty, to grow your confidence to build your business!