Having a Facebook business page is a good first step in getting your brand and business out in the world as a real estate agent. In this post, we will walk you through the process of getting your business page set up as well as discuss best practices for utilizing this new-to-you tool.
Before you begin the set up process, think about how you will use the page and what goal you are trying to achieve by setting one up. How you will use the page could come down to the content you want to share and how you will interact with other accounts on the social platform. Your goal, such as generating leads, can help guide the content you post. Ultimately, you will want to be sure you are committing to the page so that when people find your page it is attention grabbing and up to date. This will help build your personal brand.
A Facebook business page will help a REALTOR® in multiple avenues. Not only can you generate leads, you can also use your business page to network with other agents and local businesses. As a REALTOR® the more connections you have, the better!
Creating Your Facebook Business Page
1. Sign into your personal Facebook account
Your personal information and posts will not be shown on your business page. However, you must log into Facebook to get to the page creation option. After you are logged in, there will be a ‘Pages’ option on the left hand menu (you may have to select the ‘See More’ option in order to see it in the list). Click that.
Once on the ‘Pages You Manage’/’Pages’ page, click the blue button ‘+ Create New Page’.
2. Begin creating your business page
Page name will be the first thing you fill out. Your page name should be you first and last name followed by a dash and a description. So say your name is Joe Smith and your niche is first time homebuyers. You business page name could then be something like ‘Joe Smith – First Time Homebuyer Expert’. Including a description other than your name will allow people to easily see how you can be of service to them without necessarily even having to visit your page.
In the next text box labeled ‘Category’ go ahead and type in up to three ways to describe your business. As you type a drop down list will generate providing you with some options. A good starting point would be ‘Real Estate Agent’.
Now fill in the ‘Description’ text box. A description of your services, expertise, or experience is a great thing to put here. Think of it as a mini resume, what do you have to offer someone who hires you and why should they do so? Be concise and be you, as it should give some insight into what people will find on your business page.
On the right you will begin to see your information populate your future business page as you enter it.
Select ‘Create Page’ once you are done filling in this info. Don’t worry, you can still edit the information you have entered after you create your page.
3. Upload images
Now that you have created the page, upload a profile photo so people can relate your new page with your face (after all your face is part of your brand in real estate). Choose a photo that communicates your service and brand. Whether the photo is professional or more candid is up to you and what you want to communicate to the world.
You will also want to add a cover photo. Your cover photo is another great space outside the description to indicate what you do for consumers. Use canva.com to create a Facebook Cover Photo that defines your brand and showcases your services.
Once you have those photos added, click ‘Save’.
4. Add your ‘About’ info
Now that your page has the basic details about you, make sure people can contact you after they land on your page. You can use your brokerage’s info for location, website, or business hours if you are unsure of what else to put in those categories.
5. Add a page username
In the left hand menu, go to ‘Settings’. Then select ‘Page Info’.
Add a username to create a sort of custom url that will make sharing and finding your Facebook page easier. As an example, Joe Smith might make his user name ‘joesmiththerealtor’.
This Page Info area is where you can edit the initial information you entered along with any contact information you may need to update.
6. Adjust your settings
You can adjust other important features such as automated messages in the messaging section, the display of information on your page in the templates and tabs section, and notifications related to the page in the notifications section.
7. Review and complete
Ensure your page is complete and showcases accurate information. Having a page with all the necessary elements added helps to build your creditability as a resource page and a potential business partner. A page that appears to be complete at first glance will better entice consumers.
Optimizing Your Facebook Business Page
Now that you have created your Facebook business page, you better put it to good use. But what does that look like?
1. Post regularly
Having quality and consistent posts makes users want to give your page a ‘Like’. A ‘Like’ on Facebook is equivalent to a follow on most other social platforms. People that like your page can now see what your page posts in their feed.
Visit our post, ‘Social Media for REALTORS®‘ for an in depth description of the what, when, and where of posting on social media.
2. Pin a post
Once you have been using your page for a while, you may have a post you want to pin to the top of your page. Pinning a post will help new page visitors see valuable information right away. Maybe you’ve received an award or new certification, recently made a big sale, or you just received a great review. Pinning that post keeps it at the top of your page and top of mind for page visitors.
3. Engage with others
Liking other business pages will help create a community for your business. For example, as a REALTOR® you couls like the page of the inspection company you recommend.
If other people visit this inspection company’s page they can find you in their ‘Pages that like this Page’ section. Leaving likes is like leaving a trail back to your business.
4. Monitor your page insights
See how your posts are performing and the content that is driving engagement in the ‘Page Insights’ section. While performance will take a while to build, maintain, and monitor, checking in every once in a while will only provide insights. However, insights are not to be stressed over. These metrics are a means to guide your content and strategy, but they are not your endgame.
Continue to post content that is you and you will begin to find others with the same values.
5. Put your business page out there
Having links into your Facebook business page from other websites helps to give your business page some credibility. If you have a website, add a link to your business page there. See if you can add a link to your page on your agent profile on your brokerage’s website.
Use your links as a collaboration tool. If you feature another company in a blog post, have them do the same. This will build up both of your pages’ reputations.
6. Keep your info up to date
Switching phone numbers, emails, brokerages, or any other important information should be reflected on your Facebook business page. The more accurate the information the more trusted you will come off as to consumers.
Keeping your information up to date will ensure that you are reachable by anyone at any time. If you aren’t, they will find someone who is.
Now you are set to get your Facebook business page up and running and optimize it after that! ‘Like’ us on Facebook and we’ll ‘Like’ you back.